Linka Botha
Senior Creative + Brand Designer
Brand Development Collections
A collection of brand identity, packaging and communication design projects developed across retail, lifestyle, corporate and consumer-focused environments. The work spans brand development, visual systems, digital communications, packaging concepts and marketing collateral designed to strengthen brand presence and create cohesive customer experiences across multiple touch points.
Projects included the development of scalable visual identities across print, digital and environmental applications — from packaging and promotional assets through to signage systems, campaign rollout and branded communication frameworks. The creative approach focused on balancing strategic thinking, commercial functionality and visual consistency within fast-paced brand and retail environments.
PAMSA — Brand Identity + Corporate Communications
Development of a refreshed corporate identity system for the Paper Manufacturers Association of South Africa (PAMSA), designed to modernise the organisation’s visual presence while strengthening consistency across print and digital communications.
The project included logo refinement, brand guidelines, publication design, campaign collateral, social media assets, infographics and marketing communications. The visual approach balanced professionalism with accessibility, creating a clean and contemporary identity system that communicated sustainability, education and industry leadership across multiple touchpoints.
Bubs Australia — Brand + Campaign Collateral
A collection of brand and campaign collateral developed for Bubs Australia across Australian and international markets, including Vietnam. The work spans integrated marketing communications, retail campaigns, social media content, outdoor advertising, exhibition design, event branding and in-market promotional assets.
The creative approach focused on maintaining a consistent and recognisable global brand presence while adapting messaging and visual storytelling for different audiences and channels. This overview of projects also captures behind-the-scenes campaign development, activations and brand experiences that supported Bubs’ growing international footprint.
Long Form Design + Publication Layout
A collection of long form editorial and publication design projects spanning books, reports, magazines, catalogues and educational resources. The work focuses on creating clear, engaging and visually balanced layouts that enhance readability while supporting strong storytelling and brand consistency.
Projects included art direction, typography systems, grid development, image curation and print production across both commercial and independent publishing pieces. Each publication was designed to balance aesthetic detail with functional communication, translating complex or content-heavy information into refined, accessible and considered visual experiences.
Retail Branding + Packaging + In-Store Experience
A collection of retail branding, packaging and in-store communication projects developed across fashion, lifestyle and consumer retail environments. The work spans brand identity development, packaging concepts, point-of-sale design, signage systems, retail campaigns and visual merchandising assets designed to enhance customer engagement and strengthen brand visibility in-store.
Projects included the development of cohesive visual systems across multiple touchpoints, from product packaging and promotional collateral through to large-scale retail environments and category signage. The creative approach focused on balancing functionality, commercial impact and brand consistency within fast-paced retail settings.